Start building your brand today

Our Mission

Our mission is to provide business owners the ultimate space for free advice, tips, tricks, hacks, how-to guides, templates, and resources on branding and marketing to help them get their business to the next level.

And the reasons are pretty simple – because we care and love to share our wealth of Branding and Marketing knowledge to the benefit of all who might not have had access to it otherwise or for whom the cost of branding and marketing services are simply too expensive when starting out on their entrepreneurial journey.

We understand. This space is for you. Enjoy.


We’ve put together a comprehensive, easy-to-follow, step-by-step guide for How to Build a Brand from Scratch that covers all the fazes of brand development from coming up with the idea to selling your first product and beyond.

It combines more than 15 years of first-hand industry knowledge and experience, and a fresh, creative, and original approach to help any aspiring entrepreneur through the various stages of building a brand without the need to spend thousands of dollars on an overpriced agency.

You’re welcome.


Brand Identity

Creating a brand identity involves the following 4 steps:

  1. Defining your brand – personality, emotions, values, brand positioning statement, voice, etc
  2. Designing your brand – logo, colors, fonts, etc
  3. Deploying your brand – brand style guide, collaterals, etc.
  4. Your digital brand – website, social media, SEO, etc.

This section covers all the basics that you need to know how to create a brand identity.

Brand Strategy

A brand strategy, or branding strategy, is the strategy used by a company to brand its products or services to allow for the most effective brand promise and positioning for the intended target audience of the particular products or services. The branding strategy best suited for a business will depend on the nature and scope of the brand and its products or services.

This section covers all the basics that you need to know about brand strategy.

Brand Management

I have created the four steps of brand management as a big feedback loop from delivering your brand in the various campaigns, to driving those campaigns on the various media channels, to collecting and analyzing data to determine the strengths and weaknesses of your campaigns, directing and re-aligning the campaign elements in a way to be more effective in achieving the short and long term goals of your brand, to finally redesigning your campaigns based on the new directives and delivering your brand again.

This section covers all the basics that you need to know about brand management.

Brand Image

Brand image is essentially the result of your branding and marketing efforts paying off once customers react to your products and services and your brand by engaging with your business.

There is often a disconnect between a brand’s identity and its image, and its marketing efforts and messaging need to be continuously recalibrated and realigned towards achieving this goal.

This section covers all the basics that you need to know about brand image.

Brand Consultancy

This section covers all the basics that you need to know about brand consultancy.

Brand Elements

Branding is an essential part of starting and building a business, but the process and terminology can be quite overwhelming for someone new to the branding process. So I’ve compiled a list of the key brand elements to help understand what they mean and why they are important for your business to grow and succeed.

This section covers all the basics that you need to know about the important brand elements.

Latest Posts

Check out the latest posts from our blog

How Can A Funeral Home Benefit From Content Marketing?
Digital Marketing

How Can A Funeral Home Benefit From Content Marketing?

The daily news is filled with tragic reports of death caused by pandemics, floods, fires, and many other events. The families affected by these sad events are your potential customers. They seek assistance in getting to grips with their sadness, dealing with the realities of arranging a funeral, and dealing with other legal aspects. Content…

Negative Branding: What Is It and How To Use It

Negative Branding: What Is It and How To Use It

Brand perception set the tone for building customer relationship. In today’s world, buying decision is influenced by the consumer’s opinions and experiences.  Negative branding is an aggressive strategy used by companies to paint their competitors in a bad light. It is a technique that has been criticized as unethical because it is perceived as sabotage…

What Is Mass Marketing?

What Is Mass Marketing?

Heard the term but have no idea what it means? Chances are, you have been mass-marketed to…many times! If you are connected to your world through radio, tv, or newspapers, many of the ads you see are examples of mass marketing. Mass marketing is a strategy of marketing to a large group of people at…

What Are Marketing Information Systems? (With Examples)

What Are Marketing Information Systems? (With Examples)

You may have heard the term ‘Marketing Information System’ and just sent it to a folder in the back of your brain, with other new business-tech-sounding words that you glaze over when you hear. While you might understand each of the words separately, what do they all mean together? Marketing Information Systems (MkIS) are systems…

More Value For You

Use the form below to subscribe to our newsletter