Our mission is to provide business owners the ultimate space for free advice, tips, tricks, hacks, how-to guides, templates, and resources on branding and marketing to help them get their business to the next level.
And the reasons are pretty simple – because we care and love to share our wealth of Branding and Marketing knowledge to the benefit of all who might not have had access to it otherwise or for whom the cost of branding and marketing services are simply too expensive when starting out on their entrepreneurial journey.
We understand. This space is for you. Enjoy.
BUILD YOUR BRAND:
We’ve put together a comprehensive, easy-to-follow, step-by-step guide for How to Build a Brand from Scratch that covers all the fazes of brand development from coming up with the idea to selling your first product and beyond.
It combines more than 15 years of first-hand industry knowledge and experience, and a fresh, creative, and original approach to help any aspiring entrepreneur through the various stages of building a brand without the need to spend thousands of dollars on an overpriced agency.
Creating a brand identity involves the following 4 steps:
- Defining your brand – personality, emotions, values, brand positioning statement, voice, etc
- Designing your brand – logo, colors, fonts, etc
- Deploying your brand – brand style guide, collaterals, etc.
- Your digital brand – website, social media, SEO, etc.
This section covers all the basics that you need to know how to create a brand identity.
A brand strategy, or branding strategy, is the strategy used by a company to brand its products or services to allow for the most effective brand promise and positioning for the intended target audience of the particular products or services. The branding strategy best suited for a business will depend on the nature and scope of the brand and its products or services.
This section covers all the basics that you need to know about brand strategy.
I have created the four steps of brand management as a big feedback loop from delivering your brand in the various campaigns, to driving those campaigns on the various media channels, to collecting and analyzing data to determine the strengths and weaknesses of your campaigns, directing and re-aligning the campaign elements in a way to be more effective in achieving the short and long term goals of your brand, to finally redesigning your campaigns based on the new directives and delivering your brand again.
This section covers all the basics that you need to know about brand management.
Brand image is essentially the result of your branding and marketing efforts paying off once customers react to your products and services and your brand by engaging with your business.
There is often a disconnect between a brand’s identity and its image, and its marketing efforts and messaging need to be continuously recalibrated and realigned towards achieving this goal.
This section covers all the basics that you need to know about brand image.
Branding is an essential part of starting and building a business, but the process and terminology can be quite overwhelming for someone new to the branding process. So I’ve compiled a list of the key brand elements to help understand what they mean and why they are important for your business to grow and succeed.
This section covers all the basics that you need to know about the important brand elements.
Check out the latest posts from our blog
It’s difficult to put a price on branding. Great branding can be the driving force behind the growth of your business, but the direct benefits can be difficult to see. When working with a branding agency, you’ll have to decide how much your brand is worth. Branding companies can charge from $10,000 to $700,000. The…
The daily news is filled with tragic reports of death caused by pandemics, floods, fires, and many other events. The families affected by these sad events are your potential customers. They seek assistance in getting to grips with their sadness, dealing with the realities of arranging a funeral, and dealing with other legal aspects. Content…
We are surrounded by brands everywhere. They help us so many ways that we take them for granted and often don’t even realize how they help us. When we go shopping for food, we are guided to a place that we know and trust. Walking down the supermarket’s aisles, our favorite brands signal to us…
Building a brand is a critical yet complex process. A Brand is so much more than a name or logo – it is a detailed identity that illuminates many things you do as a company and is not limited to the product, service, or website itself. So, what key features are required for a successfully…
In a world full of clutter, creating a winning brand message is key to success. Product life cycles are becoming ever shorter. There is no time to do it right the second time. We only witness success stories because the failures are not spoken about that often. Success and failure are to be treated carefully….
Humans are fascinated by personality traits. The popularity of the horoscope, based on the twelve signs of the Zodiac, is global. People love to belong. They want to identify with a group, and thus brands need to create that belonging for their target market. A great brand promises that when you purchase their product, you…
Companies compete for our attention. They must compete with other companies around the world for our limited attention. The big debate within these companies is always whether to spend their funding on the product or the brand. As a Sales and Marketing practitioner in the automotive industry for the past 20 years, I would rank…
I recently created a small business and spent quite a bit of time analyzing, strategizing, and debating which branding strategy to utilize concerning the services I was planning on offering. As frustrating as that can be, luckily, branding is my area of expertise, and so this wasn’t as hard for me as it would the…
Small or big, companies have the same goal of establishing a strong brand that customers can relate to and will remind them of high-quality products and vital customer service. Brand Lift Studies existed since 2005 when a company named Vizu had a goal of creating an opposite to how TV advertisers measure branding and bought…
Brand perception set the tone for building customer relationship. In today’s world, buying decision is influenced by the consumer’s opinions and experiences. Negative branding is an aggressive strategy used by companies to paint their competitors in a bad light. It is a technique that has been criticized as unethical because it is perceived as sabotage…
Heard the term but have no idea what it means? Chances are, you have been mass-marketed to…many times! If you are connected to your world through radio, tv, or newspapers, many of the ads you see are examples of mass marketing. Mass marketing is a strategy of marketing to a large group of people at…
You may have heard the term ‘Marketing Information System’ and just sent it to a folder in the back of your brain, with other new business-tech-sounding words that you glaze over when you hear. While you might understand each of the words separately, what do they all mean together? Marketing Information Systems (MkIS) are systems…