We live in a time where entrepreneurship is trendy and almost every second person alive is trying to get in on the action. You see the success stories of companies like Facebook and Twitter etc and maybe think to yourself that it seems easy enough to give it a shot. Building a personal brand and…
It is so often understated as to how important a good positioning statement is to a brand. I always encourage all my clients to not take this exercise lightly and really spend time on this to get it right. Writing a personal brand positioning statement is as simple as stating WHAT you do and the…
The world is filled with so-called personal branding consultants and experts, but it doesn’t start and end with the ability to build up a social media following. It takes much more than that. However, for those of you who are passionate about branding and helping people, here is my advice on how you can get…
Almost everything in the world has become a brand over the last few decades, including people. Every person with a phone or computer and a social media account is a brand, whether they like it or not. Many people are becoming entrepreneurs with themselves as their brands and the competition in this space has become…
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