Companies compete for our attention. They must compete with other companies around the world for our limited attention. The big debate within these companies is always whether to spend their funding on the product or the brand. As a Sales and Marketing practitioner in the automotive industry for the past 20 years, I would rank…
Heard the term but have no idea what it means? Chances are, you have been mass-marketed to…many times! If you are connected to your world through radio, tv, or newspapers, many of the ads you see are examples of mass marketing. Mass marketing is a strategy of marketing to a large group of people at…
You may have heard the term ‘Marketing Information System’ and just sent it to a folder in the back of your brain, with other new business-tech-sounding words that you glaze over when you hear. While you might understand each of the words separately, what do they all mean together? Marketing Information Systems (MkIS) are systems…
We live in a time where brands are starting to invest much more energy and resources in the brand experience. Social media have also geared people more towards experiences and sharing those experiences. And let’s be real, we all enjoy great experiences that we can share with our friends. Why is experiential marketing so powerful…
Cross marketing is a concept that has been around for many years and has been successfully used by brands of all shapes and sizes to promote their products and services. If done correctly, this is a great tool for business owners to increase the reach of their products and services, sometimes at a reduced cost…
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