The Anatomy of an Effective YouTube Ad – A Must-Read Guide

The Anatomy of an Effective YouTube Ad – A Must-Read Guide

YouTube is currently the second biggest search engine after Google and with 2 billion logged-in monthly users, it’s a great opportunity for companies to advertise their products and reaches the audiences they want to convert into customers. Video content is also becoming the most favorable type of content that people prefer to consume and therefore…

Digital Marketing vs Brand Management: Is There Any Difference?
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Digital Marketing vs Brand Management: Is There Any Difference?

Digital marketing is leveraging technology with the aid of the internet to sell products and services. It involves the use of social media and other digital media platforms as tools to advertise or sell these products or services. Brand management is putting your brand in a light that improves the way your customers perceive your…

How to Target Facebook Ads to Specific Users: 10 Tricks That Work

How to Target Facebook Ads to Specific Users: 10 Tricks That Work

Expanding your company’s online presence and investing in digital marketing can be very challenging yet extremely rewarding if done correctly. That being said, Facebook is still a great place to spend your advertising dollars to attract new customers or expand your reach, provided you target your ads effectively. Effective targeting of your Facebook ads to…

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