Just because your business doesn’t have a large amount of capital isn’t reason enough to overlook the importance of quality branding. Settling on a simple logo and a fun business card design isn’t enough to create a brand that will leave a lasting impression. Branding is vital for small businesses because it drives public perception…
Being able to know and understand the mind of the consumer is the ultimate goal for any brand. Khowing what your customers think of you, how they feel about your brand, whether your marketing efforts are working the way you intended are all questions that every brand would like to have answered. And that’s where…
Shutterstock is an online platform that provides stock images, music, and footage. It is one of the biggest providers of stock photos on the internet today, and its photos are used by millions of users daily. We’ve all seen the versions of the images with the watermark when you’re browsing through them and before you…
It’s getting rarer and rarer to find brands that don’t have some kind of online presence and social media channels. Facebook is a very popular option for brands embracing social media for the first time, which brings up the question of what is better to have for businesses, a Facebook page, or a Facebook group?…
As good as you might be as a photographer, starting, building up, and running a business is a whole other ballgame. But being prepared for the challenge and armed with the knowledge and wisdom of how to navigate through this challenge can make all the difference between success and failure. I’ve compiled a list of…
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