It’s difficult to put a price on branding. Great branding can be the driving force behind the growth of your business, but the direct benefits can be difficult to see. When working with a branding agency, you’ll have to decide how much your brand is worth. Branding companies can charge from $10,000 to $700,000. The…
We are surrounded by brands everywhere. They help us so many ways that we take them for granted and often don’t even realize how they help us. When we go shopping for food, we are guided to a place that we know and trust. Walking down the supermarket’s aisles, our favorite brands signal to us…
Building a brand is a critical yet complex process. A Brand is so much more than a name or logo – it is a detailed identity that illuminates many things you do as a company and is not limited to the product, service, or website itself. So, what key features are required for a successfully…
In a world full of clutter, creating a winning brand message is key to success. Product life cycles are becoming ever shorter. There is no time to do it right the second time. We only witness success stories because the failures are not spoken about that often. Success and failure are to be treated carefully….
Humans are fascinated by personality traits. The popularity of the horoscope, based on the twelve signs of the Zodiac, is global. People love to belong. They want to identify with a group, and thus brands need to create that belonging for their target market. A great brand promises that when you purchase their product, you…
Companies compete for our attention. They must compete with other companies around the world for our limited attention. The big debate within these companies is always whether to spend their funding on the product or the brand. As a Sales and Marketing practitioner in the automotive industry for the past 20 years, I would rank…
I recently created a small business and spent quite a bit of time analyzing, strategizing, and debating which branding strategy to utilize concerning the services I was planning on offering. As frustrating as that can be, luckily, branding is my area of expertise, and so this wasn’t as hard for me as it would the…
Small or big, companies have the same goal of establishing a strong brand that customers can relate to and will remind them of high-quality products and vital customer service. Brand Lift Studies existed since 2005 when a company named Vizu had a goal of creating an opposite to how TV advertisers measure branding and bought…
Brand perception set the tone for building customer relationship. In today’s world, buying decision is influenced by the consumer’s opinions and experiences. Negative branding is an aggressive strategy used by companies to paint their competitors in a bad light. It is a technique that has been criticized as unethical because it is perceived as sabotage…
Branding strategies can be quite intimidating when you’re deciding how to structure your company and brand your products. Line branding is a branding strategy that is used by many big brands and can be a great way to structure and position your brand and its products or services. So what exactly is line branding? Line…
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